Deliver the Solution
Based on our agreed-upon direction we will develop 2- 3 creative executions that demonstrate the way forward, you select one, we refine it. And we are done.
Articulate the Opportunity
The fieldwork—the research—will always net several possible obstacles to success and together we decide which are the most pressing and perhaps, the most addressable and we make recommendations that may include brand platforms, value propositions, market positioning, message strategies, and often bonus items. We won’t get it exactly right until you help us shape it.…
Develop a Discovery Plan
After a thorough brain dump, and the sharing of all the formal and informal anecdotal research, we then go to the marketplace and do the desk research to give our body of knowledge some objective perspective. With our clients we can then create a list of things we don’t yet know, but must know and…
Define the Problem
This is, in our view, the most important step. We listen to you, and your key staff, describe the problem as you see it and we probe to ensure we get all the information available to find the relationship of the problem to the goals of the organization. Odds are good there won’t be complete…