Develop a Discovery Plan

After a thorough brain dump, and the sharing of all the formal and informal anecdotal research, we then go to the marketplace and do the desk research to give our body of knowledge some objective perspective. With our clients we can then create a list of things we don’t yet know, but must know and make a list of the people we need to connect with to get educated. Together, we develop the ways we can go digging for this understanding, depending on what contact information exists, and once we agree on all that, we get the approved fieldwork underway. Timing, scope and budget are all hammered out before any expense is undertaken.