Our work for clients can be foundational.

We have been hired to write marketing and communications plans that turned into strategic planning assignments, and we have been engaged to guide strategic plans that have resulted in branding and design projects. We build capital campaigns and annual fundraising initiatives, and all of our work is based on immersive discovery, expert analysis and efficient implementation strategies.

Zodiac builds talented teams with experienced professional specialists to address specific client needs. As the needs evolve, the team evolves.

The defining idea that drives The Zodiac Group, and in turn provides unique value to our clients, is that we first define the real opportunity, and then build a practical solution based on a new perspective and a big idea. We work with the talent and assets within your staff and then propose the most appropriate scope of services, and team complement for our engagement.

Idea-Driven Solutions

Larger communications firms with significant investment in overhead rely on formulas, repeatable processes and templates to afford them predictability in budgeting and staffing.

For some assignments, formulas can work, sometimes universal solutions provide value, and sometimes they don’t.

The Zodiac Group is a proven idea, we can share examples of how we approach the work based on the client’s competitive landscape and goals.

We have done great work for smart people, addressing complex challenges, with a shared sense of urgency.

Spectacular successes for associations and non-profits are built on strong stories and big ideas well executed.

This is what we do.

Christopher Cullen,
Chief Executive Officer