Our work for clients can be foundational.
We write marketing and communications plans, execute and guide strategic planning assignments, and branding and design projects. We write case statements, build capital campaigns and annual fundraising initiatives, and all of our work is based on immersive and collaborative discovery, expert analysis, excellent writing, and efficient implementation strategies.
Zodiac principals are experienced professionals, and for each assignment we assemble specialists to address specific client needs. As the needs evolve, the team evolves.
The defining idea that drives The Zodiac Group, and in turn provides unique value to our clients, is that we first define the real opportunity by learning everything we can about a client’s landscape and then build a practical solution based on a new perspective and a couple big ideas. We work with the talent and assets within your staff and then propose the most appropriate scope of services, and team complement for our engagement.
Larger communications firms rely on formulas, repeatable processes and templates to afford them predictability in budgeting and staffing.
For some assignments, formulas can work, and provide value, and sometimes they just don’t.
The Zodiac Group is a proven idea, we can share examples of how we approach the work based on the your unique realities and goals.
We have done great work for smart people, addressing complex challenges, with a shared sense of urgency.
This is what we do.
Chief Executive Officer