ccullen@thezodiacgroup.com410-926-2015
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Articulate the Opportunity

The fieldwork—the research—will always net several possible obstacles to success and together we decide which are the most pressing and perhaps, the most addressable and we make recommendations that may include brand platforms, value propositions, market positioning, message strategies, and often bonus items. We won’t get it exactly right until you help us shape it. We revise it to get to one set of solutions and recommendations that we can agree to act on.

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