By Christopher Cullen Future Proofing through Disruptive Innovation Now that’s a mouthful. It generally means do it to yourself before someone else does it to you. The idea is like building a fail-safe around current and future industry innovations, by generating them yourself, instead of hoping they never happen. If it’s going to happen anyway,…
DetailsBy Christopher Cullen While it can be joyous personally, reminiscing can be a professional liability. The good old days were great, but they are gone. It is time to shape and embrace the new good old days. My father was a primary care physician, he was called a GP, for General Practitioner, my brothers are…
DetailsZodiac has been serving associations and non-profits for decades, and we are still learning: What We Do For Associations and Non-Profits in 2018: Associations and Foundations in one form or the other, have been bringing people together for more than a century on missions to embolden, ennoble, engage, educate, empower and leverage the combined strength of…
DetailsA Point of View on Fundraising for Associations Member-Centric Focus Typically, members join an association for a few reasons — most of which are tied to their peers, profession and personal growth. At some level a member may know that their association is a non-profit, just like we all know most universities are non-profits; but…
DetailsSpeed is not important, but momentum is your friend It is an oxymoron of course. Leaders of organizations of all stripes do strategic plans. Some do them every year, others do a strategic plan every time there is a change of leadership, and others only when they are obligated to surrender one to some overseeing…
DetailsBy Dr. Schatzle About the author: Matt Schatzle is not a doctor, nor does he play one on TV, and although his use of cultural references intimates a man of advanced education, he has instead earned his self-awarded certification in the School of Professional Experience. His byline is Dr. Schatzle. but prefers to go…
DetailsThe Pepsi Ad, United Airlines and Sean Spicer. Disasters, it is said, come in threes. The good folks at Pepsi had their sights on engaging the latest iteration of their generation—the Mo-llenials—the generation that followed the Millenials that just looks like more of the same, and they made an ad with a celebrity famous for…
DetailsIn our increasingly mobile and overly simplified culture, reductionism is so fervently practiced, presumably to fit into our smaller screens and even smaller windows of attention; we have created all-purpose code words for everything we want to say. I’m not referencing the acronyms that giddily plague our language—OMG, BTW, and LOL, nor their more tenured…
DetailsAs a brand consultant I routinely advise clients not to ask their new company name to work too hard, carry too much water. The first rule of naming is, “First, Do No Harm—nil nocere.” Then I read the original Hippocratic oath, that’s not even in the original oath; not only that, there’s something in there…
DetailsThe annual compensation survey for college presidents is out again: http://money.cnn.com/2014/12/07/pf/college/highest-paid-college-presidents/ This generally sets off some discreet campus murmuring and a significant surge in the use of personal email accounts on university servers. More than 36 university presidents make more than a million dollars. This is, however, not a problem to focus on. There is…
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