What We Do Now

Zodiac has been serving associations and non-profits for decades, and we are still learning: What We Do For Associations and Non-Profits in 2018: Associations and Foundations in one form or the other, have been bringing people together for more than a century on missions to embolden, ennoble, engage, educate, empower and leverage the combined strength of…

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Foundations for Engagement

A Point of View on Fundraising for Associations Member-Centric Focus Typically, members join an association for a few reasons — most of which are tied to their peers, profession and personal growth. At some level a member may know that their association is a non-profit, just like we all know most universities are non-profits; but…

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The Oops Generation.

The Pepsi Ad, United Airlines and Sean Spicer. Disasters, it is said, come in threes. The good folks at Pepsi had their sights on engaging the latest iteration of their generation—the Mo-llenials—the generation that followed the Millenials that just looks like more of the same, and they made an ad with a celebrity famous for…

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Launching Zodiac

As a brand consultant I routinely advise clients not to ask their new company name to work too hard, carry too much water. The first rule of naming is, “First, Do No Harm—nil nocere.” Then I read the original Hippocratic oath, that’s not even in the original oath; not only that, there’s something in there…

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Big Cash on Campus

The annual compensation survey for college presidents is out again: http://money.cnn.com/2014/12/07/pf/college/highest-paid-college-presidents/ This generally sets off some discreet campus murmuring and a significant surge in the use of personal email accounts on university servers. More than 36 university presidents make more than a million dollars. This is, however, not a problem to focus on. There is…

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Marketing College

Leaders in colleges and universities have to promote the category. University leadership is obliged to reclaim proprietorship of the category rules of engagement, what is the true nature of the “value” debate in higher education? The notion of campus-based, in-person instruction as superior to online education is not in question. It’s by all educated accounts…

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