Does your Brand Need Therapy?

For some clients “a branding initiative” can take the form of family counseling, or more broadly institutional therapy. And that’s okay, it’s just worth recognizing that as painful and squishy as a “branding initiative” sounds to many of your constituents, it’s easier to sell than institutional therapy. As a branding consultancy, my firm is generally…

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Terms of Distinction

How do you distinguish your college or university when everyone keeps telling you, “Really it is no different from your competitors?” Is Frosted Flakes really all that different from Wheaties, Raisin Bran or Life cereal? Yes. Spend some time on any campus and you can feel the difference. My daughter attends Haverford, which is just down the road from Villanova, a short…

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Massive Open Online Courses

If you were an adult in business in the early ‘90s, someone in your office was going on and on about the all-changing new “information superhighway.” That person was almost always obnoxious. Not only because they were redundant and right, but because they were talking about something that was not only a mystery, but almost…

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