Suzanne Martin, Ph.D., is a sought-after research expert on youth, education and the Millennial generation. With over 20 years’ experience actively conducting all aspects of the research process, she has been involved in hundreds of youth-centered projects, including research on toys, clothing, social marketing, materialism, media use, tobacco advertisements, intergenerational programs, substance abuse, mental health, and more. Dr. Martin has worked for several nationally-recognized market research firms, including Just Kid Inc. and Harris Interactive (now part of Nielsen), and has completed research in both the for-profit and not-for-profit arenas.
Dr. Martin spent time as a post-doctoral fellow at the Annenberg Public Policy Center at the University of Pennsylvania, working with behavior change expert, Dr. Martin Fishbein, conducting research on teens, sex and the media. She earned a Ph.D. in Educational Psychology and an M.S. in Marketing from the University of Arizona. Additionally, Dr. Martin retains an academic connection, teaching advertising communications and media, as well as collaborating on academic research. Multiple media outlets seek her point of view on today’s younger generations, and she has been an invited expert presenter at many conferences.