Boyle Public Affairs’ (BPA) effectiveness in education is built on the subject matter expertise and media network of co-founder and partner Jim Boyle, who has worked extensively in the field since he served as Vice President of Corporate Communications and Brand Marketing at Sallie Mae from 2000 – 2003, and as President of College Parents of America from 2003 – 2010. Founded in 2011, BPA’s service to education clients revolves around four key areas – public relations, content marketing, advocacy, and crisis communications.  In terms of public relations, BPA has worked to generate earned media coverage for clients such as AcademicPub, Altius Education, The Center for Education Reform, CampusMD, EdFuel, Everfi, Inside Track, Magoosh, Parchment and StraighterLine.  BPA is very experienced at what stories are best pitched to the media, and how those stories should be positioned to gain maximum press exposure and critical third-party validation.